AUSTIN, Texas (AP) - The University of Texas at Austin is partnering with an Austin advertising firm to sell purified water in a bottle that's a replica of the UT Tower.
About 40 percent of proceeds from the venture will go to scholarships, fellowships and internships for UT students. Other proceeds will go to operations and profits. The product is called H2Orange, a reference to the school's colors.
The Austin American-Statesman reported that UT-Austin President William Powers Jr. and GSD&M Idea City co-founders Steve Gurasich and Tim McClure are announcing the partnership Monday.
Among the bottled water company's investors - all of whom attended UT - are golfer Ben Crenshaw, business giant Red McCombs and former quarterback James Street.
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