DEARBORN, Mich. (AP) - A dealer says Ford plans to eliminate more than a third of its Lincoln dealers as part of its effort to revive the luxury brand.
Ford revealed the plan to its 1,100 Lincoln dealers during a closed-door meeting Tuesday. Dealer Ramon Alvarez says Ford has identified 130 market areas where Lincoln has the best chance. It plans to consolidate its dealerships into those areas.
Alvarez owns a Lincoln, Mercury and Jaguar dealership in Riverside, Calif. He says the plan will help remaining dealers be more profitable and allow them to invest more in showrooms. Alvarez says Ford wants dealers to upgrade services and offer perks like delivery of vehicles to buyers' homes.
Lincoln sales peaked in 1990 at 231,660 vehicles, according to Ward's. Last year, the brand sold 82,847.
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