Rick Perry (R), Bill White (D) candidates for Texas Governor
AMARILLO, TEXAS -- With the election less than two weeks away now, you'll probably notice the intensity of political ads coming at you during just about every commercial break.
Like anything you see in an ad, it's up to you, the viewer, to decide what and whom to believe.
We set down with Political Professor at WTAMU, Dr. David Rausch, who watched some political ads and tells you what to watch for when watching those ads.
Whether you're voting a straight party ticket, casting your ballot for the individual, or protesting by not voting at all, you can't miss all the ads bombarding the airwaves.
Dr. David Rausch, "When you see black and white ads, it's indicative of more negative ads."
He added it's a case of caveat emptor, or buyer beware. politicians are trying to sway you to their side of the ticket, through positive ads profiling them, and negative ads about their opponents.
"That's an old negative trick. Tie a candidate in with the current president."
And there are some things you need to keep your eye on.
"Watch for black and white photos, and some hyperbole, "He's almost killed Houston". "You can't kill Houston," according to Rausch.
So it's up to you the voter to determine what and how the facts are presented before you cast that ballot on Election Day.
"Being a voter in the U.S. is one of the hardest things you can be," said Rausch, "because you have all this information and all these ads that are negative and positive and you are also having to verify the information."
