AMARILLO, TX -- There's a movement going on today and it's to help support small businesses, and it's called Small Business Saturday.

As the holiday shopping season opens, small business owners want to remind locals that shopping at their businesses helps support the local economy.

Janey Morgan, owner of Janey's at 2500, is one of the few small business owners that offers many of the same brands and toys that the bigger businesses offer, but one of the differences is that when you shop locally, a lot of the money goes back into the community.

"The more you support us the more we pay in taxes, and the more people we can employ. We pay local taxes, and a lot of the big stores don't bank locally -- the money doesn't stay here. So, its important that the money that you spend stays in your community so your community can grow," said Janey Morgan, Janey's at 2500 Owner.

Morgan also says that small businesses develop relationships with their customers.

"We work really hard and we have a one on one relationship with all of our customers. We become friends with them. The people that we started out dressing as kids, now we're dressing their kids, so I thinks it's just important cause if you don't have small businesses pretty soon everybody just all the same."

She adds that for every $100 spent in a small business, $68 of that returns to the local community, and that 80 percent of all new jobs are generated by small businesses.