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Hyundai new sponsor of El Paso's Sun Bowl
Posted: 06.24.2010 at 6:17 PM
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EL PASO, Texas (AP) - The Sun Bowl has a new sponsor.
Hyundai Motor America announced Thursday that it has signed a four-year deal to sponsor the New Year's Eve bowl game in El Paso.
The Sun Bowl had been sponsored by El Paso-based Helen of Troy's Brut cologne.
The 77-year-old game will feature a Pac-10 team against one from the ACC in December.
(Copyright 2010 by The Associated Press. All Rights Reserved.)